I have to admit, I have a bit of a romantic fondness for the South. I realize that this may have something to do with the fact that I've never really been there (with the exception of a few childhood trips to Disney World and a brief trip to New Orleans for CNET Builder.com Live), but the fact remains: give me a Flannery O'Connor story, a Tom Petty record, a Sazerac, or a plate of red beans and rice and I'm a happy camper. So it's only natural that I was charmed by The Heathens, an Orlando, Florida-based band, when I saw their economically clever video in the South by Southwest film festival's music video showcase.
I think what really grabs me about this song is singer Matt Butcher's laid back vocal style and the way his charming lyrics ("I've got fair weather friends/But the weather's always fair down in FLA") roll along organically with the song's easy tempo. There's just something emminently likeable about him that elevates The Heathens' music above run-of-the-mill country-tinged Americana.